In the United Kingdom, more than $15 Billion worth of advertisements were intended for kids living the United States. In the US, an average kid watches 100 advertisements. A child must turn over 8 years old to be able to critically understand a simple advertisement. In order to convince children to ask their parents to buy a certain product, they apply psychological factors. For example, letting the kid believe that when they buy that toy, he or she will become popular. In fact, half of those who bought advertised products felt good and comfortable. And when they do advertise to children, they use a little older ones to be able to act as role models. 
Advertising techniques are so common that people watching them are already laughing their bums off. Advertisers use music to portray the emotions they want to the consumers to feel. Like other songs, rhythms can get stuck in their head and they will remember the product. Speaking of emotions, advertising is mostly focused on the emotional state more than the facts. They direct towards the most common human emotions such as love, hate and desire. Most famous celebrities endorse a product, this is called a "star power" where people will buy their product because the one advertising it is a famous and reputable person. There is another technique called the "bandwagon" where they let the people watching feel they're winning or they are on a better side. It is also common to hear advertisers saying "because we care" and " the taste of real..".
Advertisements on the televisions are most profitable than any other advertising techniques such as billboards, online and brochures. There are new inventions that let make people watch television advertisements. In fact, the television is the most famous talked about medium of all ages.
Watch this cool television advertisement ft. Messi and Kobe
No comments:
Post a Comment